In the 2022 Inflation Reduction Act, President Biden asked energy companies to pump more oil, drill more wells and overall increase fossil fuel production at the behest of the American public.

Energy companies have built the existing infrastructure, provided critical resources, including meeting energy demand, and they want to protect what they built. At times that has come at a cost to the climate, the speed at which we will achieve net zero emissions, and public trust. Nonetheless it’s important to identify good partners, and today’s guest, Bryan Trudel is one of those partners.

Bryan is the CFO and Co-founder of Avatar Innovations, a venture studio focused on energy innovation towards net zero. Reality has moved the goalposts for energy companies, and now they have to focus on a net zero future—both to save the planet and to make a profit. In service of this vision, Avatar incubates new energy companies that include net zero in their strategic business plan.

On today's episode, we discuss how and why he got to this point, as well as how his work is helping change the minds of other players in the energy space in the episode.

You can keep up with Bryan on LinkedIn and follow Avatar on Instagram for updates on their work. Keep up with the show by following The Net Zero Life on Twitter and Instagram (@thenetzerolife). You can also get in touch at www.thenetzerolife.com or via email at nathan@thenetzerolife.com.

Other show notes:

Bryan's Suggested Readings

• How Innovation Works: And Why It Flourishes in Freedom by Matt Ridley
• How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need by Bill Gates
• The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
• Arc Energy Ideas Podcast