Welcome back to Fashion and Founders The Podcast. My name is Victoria Smith, and this week I’m joined with Jade Beguelin the co-founder of 4AM SKIN. You may have seen Jade from one of her TikToks about what hot girls in New York City are gatekeeping or wearing her viral under eye masks for her brand 4AM SKIN. She is how I found out about Pickle and the big silly trivia game, and she shares her best tips for growing on TikTok and some rumblings of what the hot girls are currently doing.

4am is not your regular skincare brand. Their launch party was at a club, they’ve partnered with 818, and their inspiration comes from the downtown girls that are up all night but still look great in the morning. Focusing on minimalism, they’ve created skincare that’s easy enough to do at 4AM and actually works. You can find them on REVOLVE and urban outfitters and they just became part of Sephora’s 2025 accelerate class. Jade and her cofounder Sabrina were also named Forbes 30 under 30 class of 2025.

Jade and her co-founder met at Georgetown and as a fellow alum it was very fun to connect with someone else in the beauty fashion space. She shares some really great knowledge on starting a business in your 20s and more so let’s get into it.

Follow Fashion & Founders:
Podcast IG: @fashionandfounders
Podcast Website: fashionandfounders.com
Victoria TikTok: @vfsmith11
Podcast LinkedIn: Fashion and Founders
Victoria Pickle Closet: @victorias
Podcast Substack: Fashion and Founders

Follow Jade:
IG: @jadebeguelin
TikTok: @jadebeguelin
LinkedIn: Jade Beguelin

Follow 4AM:
IG: @4amskin
Website: https://4amskin.com/
LinkedIn: 4AM SKIN

Follow Philippa Made:
IG: philippa__made
Website

Thank you for listening!