The heart behind the family business
Joanne sits down with her son Max for a rare, candid conversation about growing up inside Innersense™. Max shares childhood memories of working in the warehouse, his surprising path into the company’s finance team, and the moment he realized the brand was blossoming into something big.

Lessons in resilience and identity
Their conversation dives into the challenges and joys of working in a family business, the wisdom Max has gained from growing up with a sister with special needs, and the deep perspective that’s shaped how he sees life, leadership, and community.

Carrying the legacy forward
Max opens up about his hopes for the next chapter of Innersense™, the importance of mission over profit, and the personal growth that comes from staying curious, having fun, and choosing love. It’s a warm, inspiring glimpse into the next generation of the brand’s story.

Chapters
04:28 Max's Journey in the Family Business
07:26 Growth and Evolution of Inner Sense
10:37 Max's Role and Responsibilities
13:33 The Future of Clean Beauty
16:29 Working with Family: Challenges and Rewards
19:20 Lessons from a Mission-Driven Company
22:31 Navigating Life with a Sibling with Special Needs
25:24 Advice for the Younger Generation
28:40 Looking Ahead: Legacy and Future Aspirations

Let’s chat! podcasts@innersensebeauty.com

Join the Innersense™ Community

https://innersensebeauty.com/pages/newsletter-sign-up

Let’s Stay Connected

https://www.instagram.com/joannestarkman

https://www.instagram.com/innersenseorganicbeauty/

https://www.instagram.com/innersensepro/

https://www.facebook.com/InnersenseOrganic/

https://www.youtube.com/c/InnersenseOrganicBeauty

Clean hair care & body products

Use code JOANNE15 to save 15% on first purchases at https://innersensebeauty.com/

Want to elevate your salon? (New Pro Clean Color Line)

https://innersensebeauty.com/pages/salons

https://innersensebeauty.com/pages/education