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In this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, behind-the-scenes challenges of doing marketing the right way—strategically and with patience.

Jessie shares her story of evolving from local TV marketing in Honduras to teaching at a college and running her own strategic marketing brand. Their conversation peels back the glossy veneer of social media marketing myths and explores what really works in the modern marketing world.

The Reality of Modern Marketing

• How the flood of “quick-win” tactics on social media has damaged perceptions of what marketing really is
• Why strategy must come before execution—every time
• Why good marketing isn’t fast, easy, or cheap (despite what TikTok says)
• The importance of learning not just what works, but what doesn’t, through experience

Why Strategy Outweighs Tactics

• Why posting daily doesn’t equal success—and what to do instead
• The critical role of identifying the real problem before jumping to solutions
• Why strategy needs time, patience, and a client who’s willing to trust the process

The Unsung Hero: Project Management in Marketing

• How project management skills like setting deadlines and stakeholder coordination are essential for execution
• Why most marketing failures happen during execution—not strategy or planning
• Tools and mindset shifts that help marketing professionals stay organized and deliver results
• Jessie's #1 project management tip: “You set the deadlines, so don’t stress them.”

Key Takeaways for Marketers

• Strategy isn’t rigid—it’s flexible, iterative, and deeply rooted in understanding your audience
• Good marketing is a process of learning, testing, adjusting, and being patient with outcomes
• Execution matters just as much as planning, and both need structure and deadlines
• Give yourself grace—but don’t let it become an excuse

Whether you're a solo entrepreneur, marketing team leader, or agency owner, this episode is a reminder that imperfect marketing is still powerful—when it’s strategic, intentional, and adaptable.

Connect with Jessie Fernandez:

Website: https://jessiefernandez.com/
Instagram: https://www.instagram.com/soyjessiefernandez/
LinkedIn: https://www.linkedin.com/in/soyjessiefernandez/

🎧 Ready to ditch the marketing myths and learn how to build something that works? Tune in to hear Jessie’s insights and refresh your mindset on how real marketing success happens.

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