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In this episode of Imperfect Marketing, I sit down with Christina Lenkowski, podcast visibility expert and founder of Publicity by Christina, to dig into the real reasons your podcast pitches might be falling flat—and what to do instead.

If you’ve ever felt nervous about pitching yourself for podcast guest spots, or if you’re wondering whether podcast interviews are really worth it, this conversation is for you.

🔍 In This Episode, We Discuss:

Common Podcast Pitching Mistakes

• Why the “spray and pray” method won’t get you booked
• How generic, non-personalized pitches land in the delete pile
• Why not including specific topic ideas is a deal-breaker for most hosts

Mindset Blocks That Keep You from Showing Up

• Why being an introvert doesn’t disqualify you from being a great podcast guest
• What to do when you stumble, swear, or lose your place during an interview
• How to stop worrying about what people might think

Getting Visible Beyond Social Media

• Why social media doesn’t count as getting in front of new audiences
• The difference between building brand equity vs. gaining visibility
• How podcast guesting gets you in front of highly engaged, loyal audiences

The Power of Small Podcasts

• Why small shows with the right audience often outperform big-name podcasts
• How quality conversations with 10 ideal clients beat thousands of random views
• The unexpected value of local or niche podcasts

Tracking What Works

• How Christina uses a “Visibility KPI” to grow her business
• Setting visibility goals that align with your time and stage of business
• The marketing lesson Christina learned from finally tracking her own data

💡 Key Takeaways for Entrepreneurs and Marketers

• Podcast guesting is a visibility strategy, not a vanity metric.
• Authenticity beats perfection. Life happens—hosts get it.
• Follow-up matters. Respectful persistence gets results.
• Pitch with purpose. Bring tailored topics and make it easy for the host to say yes.
• Track your outreach. Visibility only works if you measure it.

✨ Whether you’re a coach, consultant, creative, or service provider, this episode will inspire you to:

• Get out of your head and start pitching
• Focus on real relationships, not follower counts
• Show up where your audience already is—in their earbuds.

Are you ready to grow your business by getting heard?

🎧 Tune in now and learn how to pitch podcasts like a pro and build visibility that actually moves the needle.

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