
282. Why CEOs and Founders Should Treat Their Health Like a Billion-Dollar Asset
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As a high-performing CEO or founder, you track revenue, churn, and margins — but are you tracking your health with the same precision? In this episode, Julian breaks down 11 biological KPIs every elite leader should monitor to multiply energy, focus, longevity, and impact. If you’re building a billion-dollar business, your health is your billion-dollar asset. And today, you’ll learn how to manage it that way.
— Episode Chapter Big Ideas (timing may not be exact) —
0:00 – Intro: Your health is your most valuable asset
2:05 – Why leaders overlook their biology
4:20 – KPI #1: VO₂ Max = Your Energy Output Capacity
6:17 – KPI #2: HRV (Profit Margin of Resilience)
8:01 – KPI #3: Blood Glucose & Metabolic Liquidity
10:00 – KPI #4: Inflammation = Biological Churn Rate
11:50 – KPI #5: Recovery Efficiency = Customer Acquisition Cost
13:20 – KPI #6: Circadian Rhythm & Operational Efficiency
14:55 – KPI #7: Mood & Mental Performance (Your Net Promoter Score)
16:30 – KPI #8: Biological Age = Your Health Net Worth
18:15 – KPI #9: Forecasting with Advanced Health Testing
19:30 – KPI #10: Health Panels = Your Board Reports
21:00 – KPI #11: Relationships & Longevity (Your Emotional Infrastructure)
22:40 – 3 Common Blind Spots for High-Achieving Leaders
24:30 – How to implement this without overwhelm
25:00 – Final thoughts & your next steps
— Key Quotes —
"Optimal health is the ultimate leverage instrument. It’s your infrastructure for every decision you make.”
"Most CEOs don’t crash because they’re lazy — they crash because they’re unmeasured.”
"You track churn and revenue…why not inflammation and VO₂ Max?”
— Connect with Julian and Executive Health —
LinkedIn — https://www.linkedin.com/in/julianhayesii/
Ready to take your health, leadership, and performance to the next level? Book a complimentary private executive health diagnostic call with Julian Hayes II. Link below. https://calendly.com/julian-exechealth/chemistry
Website — https://www.executivehealth.io/
***DISCLAIMER: The information shared is not meant to treat or diagnose any condition. This is for educational, informational, and entertainment purposes. The content here is not intended to replace your relationship with your doctor and/or medical practitioner.