• #27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

  • 2024/11/19
  • 再生時間： 36 分
  • ポッドキャスト

#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.

    More specifically, this episode includes:

    • A DIY Approach Can Work Though is Usually Disjointed
    • The Stage and Size When Companies Hire Outside Marketing Leadership
    • Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
    • Different Marketing Roles and Options
    • Selecting the Right Fractional Marketing Leader
    • Staffing Up a Marketing Department and Making Full-Time Hires
    • Setting a Marketing Budget


    Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/

    Send us a text

    Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

    Thanks for listening!

    Host Cal Wilder can be reached at:
    cal@empoweringhealthybusiness.com
    https://www.linkedin.com/in/calvinwilder/


    続きを読む 一部表示

あらすじ・解説

A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.

More specifically, this episode includes:

  • A DIY Approach Can Work Though is Usually Disjointed
  • The Stage and Size When Companies Hire Outside Marketing Leadership
  • Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
  • Different Marketing Roles and Options
  • Selecting the Right Fractional Marketing Leader
  • Staffing Up a Marketing Department and Making Full-Time Hires
  • Setting a Marketing Budget


Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/

Send us a text

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!

Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/


続きを読む 一部表示

#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Businessに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。