269. Making the Healthiest Snack in the World
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269. Making the Healthiest Snack in the World
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To take advantage of the special offer in this episode, visit https://www.JoBurgMeats.com/beginwithin and use code NATE15 for 15% off your order.
The convenience food industry has us convinced that healthy equals complicated, expensive, and time-consuming.
But what if I told you two guys just spent 18 months fighting federal regulators to prove that the healthiest snack doesn't need to be cooked to death or pumped full of preservatives?
In this episode, I sit down with Jon Engelson and Joe Berg, the masterminds behind JoBurg Meats, who are revolutionizing the way we think about convenient nutrition.
Their journey from regulatory nightmare to creating a two-ounce package that delivers the protein equivalent of a six-ounce steak will change how you think about fueling your fitness goals.
Questions you'll find answers to:
Why did it take 18 months to get FDA approval for the healthiest snack?
What's the real difference between heat-treated and non-heat-treated protein products?
How can one small dietary change create momentum for bigger health transformations?
What makes this approach different from every other "healthy" snack on the market?
Visit https://www.JoBurgMeats.com/beginwithin and use code NATE15 for 15% off your order.
Chapters:
00:36 The Power of Small Changes
01:21 Introducing JoBurg Meats
03:35 Meet the Founders: Jon Engelson and Joe Berg
06:46 The Journey to Health and Nutrition
07:44 The Story Behind JoBurg Meats
19:19 Challenges of Bringing a Product to Market
25:43 The Importance of Maintaining Product Integrity
28:38 Balancing Idealism and Commerce
34:04 The Value of Investing in Health
43:54 Encouraging Small Changes for Better Health
46:30 Conclusion and Special Offer
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