In this episode, Phil Treadwell interviews Nick Friedman, President of Homes at HomeLight, about how real estate professionals can elevate their conversations and stand out in a crowded market. Nick emphasizes the importance of going beyond surface scripts to build real connections and deeper conversations with clients. They explore how AI can boost speed and efficiency, helping agents do more in less time. Nick also shares strategies for reaching hard-to-contact clients and encourages constantly asking, “Is there a better way?”

Nick Friedman is the President of Homes at HomeLight, where he spearheads the development of new growth channels and strategies for the company’s flagship financial product, Buy Before You Sell. Previously, Nick was the Co-Founder and COO/CRO at Accept.inc, a Denver-based proptech company that was acquired by HomeLight in June 2022. Under Nick’s leadership, Accept.inc led the company to nearly 30x growth in 2 years and raised over $100MM in debt & equity capital.

01:30 Meet Nick

03:45 Don’t Be a Broken Record

06:50 Have Deeper Conversations

09:55 AI = Speed and Efficiency

16:30 Reach Out to the Unreachable

20:55 Is There a Better Way?

25:45 Buy Before You Sell

31:10 Learn Everything You Can

Connect with Nick: LinkedIn | Website

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