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22 Lessons from Claude Hopkins' Scientific Advertising
- 2024/10/22
- 再生時間： 3 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this thought-provoking episode of The Secret Framework Show, Wilson Komala dives deep into the timeless strategies from the classic advertising book, Scientific Advertising by Claude Hopkins. Discover why this 1926 gem remains the Bible for modern advertising gurus and learn 22 game-changing insights that can transform your marketing strategies. From the importance of writing personalized ads to the power of testing and the nuances of pricing strategies, Wilson breaks down these principles to make them easily applicable for today's marketers, business owners, and curious minds.
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TIME-STAMPED SHOW NOTES:
(00:00) Introduction to Scientific Advertising (00:44) The Core Purpose of Advertising (01:12) What Not to Do in Advertising (01:36) The Essentials of Effective Headlines (01:57) The Power of Informative Ads (02:24) Pricing Strategies and Audience Psychology (02:55) Combining Good Products with Great Advertising
Join us and unlock the secrets that have stood the test of time for nearly a century!
Subscribe to our newsletter for more insights and exclusive content: https://newsletter.secretframeworks.com/subscribe
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Wilson: X @wilsonkomala Instagram @wilsonkomala
Don’t forget to help us grow by subscribing.
TIME-STAMPED SHOW NOTES:
(00:00) Introduction to Scientific Advertising (00:44) The Core Purpose of Advertising (01:12) What Not to Do in Advertising (01:36) The Essentials of Effective Headlines (01:57) The Power of Informative Ads (02:24) Pricing Strategies and Audience Psychology (02:55) Combining Good Products with Great Advertising
Join us and unlock the secrets that have stood the test of time for nearly a century!
Subscribe to our newsletter for more insights and exclusive content: https://newsletter.secretframeworks.com/subscribe
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Wilson: X @wilsonkomala Instagram @wilsonkomala
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