Guest Richard Whitaker walks us through the inner workings of his franchise, Crownco, in this episode of Franchise Maven, as he outlines for host Greg Mohr what their franchisees do on a daily basis (including outsourcing repair work), the traits of an ideal franchisee (this doesn’t mean you need a specific background), and their all year accessible support systems–both digitally and in person. 

3 Key Takeaways

• An ideal franchisee is not someone with a perfect background in the industry. An ideal franchisee is a good manager and ready to be taught background necessities. 
• If you haven’t done it yet, give serious consideration to a call center or other similar support systems. This will make a difference for your customers and your franchisees.  
• The home industry is booming right now; everyone is building. Because of this, the construction industry is an excellent franchise opportunity. 

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About Richard Whitaker

Richard began franchising in 1998 with North American franchises. In 1990, he bought a master franchise in Ohio, expanding into other states. Richard later sold his franchise and moved to a position of Vice President of Operations. Crownco began in 2008, purchased 3 years ago to become a franchise. Now, Richard and his team are aiming to expand worldwide.