This week (4 - 11 July) is NAIDOC week in Australia. NAIDOC is a celebration of the history, culture and achievements of Aboriginal and Torres Strait Islander peoples. It’s an opportunity for all Australians, not just the Indigenous community, to come together and celebrate and participate in a range of activities that support your local community.

So, for this episode of The Marketing Lab, we celebrate NAIDOC by having a yarn with guests, Professor Mark Rose (Gunditjmara), Tom Molyneux (Gunditjmara) and Cassandra Seery (raised and living on Wurundjeri Country), about how we can think more about First Nations people when we undertake business, marketing and research.
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This year's NAIDOC poster - Care for Country is by Maggie-Jean Douglas - a Gubbi Gubbi artist from South East Queensland.

The 21-year-old artist said her first thoughts on hearing the 2021 NAIDOC theme ‘Heal Country’ was about how country has cared for and healed First Nations people in all senses of the meaning for so long.
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The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.