Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Running ads for your coworking space isn’t about throwing budget at a platform and hoping for the best. It’s about knowing where to start, when to expand, and how to spend smarter—so every dollar drives results.

In Episode 8 of 2 Marketers and a Coworking Podcast, we discuss the levers that make ads profitable and the essential elements of a strong coworking ad strategy.

We talk about:

• Why Google search ads are (still) the fastest way to get leads (for now—we see you, AI!)
• The right order for your ad strategy: search, retargeting, prospecting—then everything else
• How much budget you actually need (hint: focus on cost per acquisition, not % of revenue)
• When it’s worth adding Meta, LinkedIn, or Display ads—and when it’s a distraction
• Why retargeting ads give you leverage (and how to do them right)
• The unexpected power of Craigslist and Facebook Marketplace
• Why branding matters when you’re not the cheapest option

Plus:

• Kevin shares the simple rule of thumb for knowing when it’s time to expand
• Taylor asks the “dumb” questions every operator should ask before spending a dime
• We both talk about why ads should sell the feeling of your space—not just square footage

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Want to take some of the most time-consuming parts of your coworking business—like nurturing and chasing leads, welcoming new members, or asking for reviews—and put them on autopilot?

Enter: email automations.

In Episode 7, we talk about why email is one of the highest-ROI marketing channels—and how automations help coworking spaces communicate the way people expect to engage today: with timely, relevant touchpoints that guide decisions and build deeper connections.

We cover:

• How to save time by automating manual tasks like lead follow-ups, member onboarding, and review requests
• How to reduce churn and boost retention by staying top of mind with existing members
• Why welcome emails, member onboarding, and Google reviews should be your first automations
• How to increase conversions with personalized, well-timed touchpoints
• Why automations help you build trust by delivering the right message at the right time
• How to use tags, segments, and custom fields to understand your audience better—and market smarter
• What high-performing coworking operators are doing right (and what others are still getting wrong)

Plus:

• We discuss real-world examples of how data from automations can shape marketing strategy
• Why a solid email strategy is worth the effort—and how to make it easier to implement

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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In Episode 6, Kevin and Taylor unpack what it means to adopt an e-commerce mindset—and the far-reaching marketing benefits that can come from doing so.

This episode explores:

• Why an educated buyer is a happy buyer—and how productizing your services makes your marketing (and sales) way more effective
• How to reduce friction and increase conversions on your site
• How to track your ROI on ad spend
• Why even premium offerings like team suites benefit from being shoppable
• What high-performing spaces are doing right (and what others are still getting wrong)

This isn’t just about selling online. It’s about building a system that works harder, converts better, and helps your marketing drive more revenue.

---------------------------------------------------------------------------------------------------------------------------

About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.