Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

Connect with Jamie

Website: https://everythingcoworking.com/

LinkedIn: https://www.linkedin.com/in/jamierusso/

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There’s never been a better time to start a coworking space. The opportunity is massive, and people like Jamie Russo are making the playbook accessible.

Jamie’s been in the trenches, starting, running, and selling coworking spaces before launching Everything Coworking to help operators build profitable, community-driven businesses from day one.

In Episode 13 of 2 Marketers and a Coworking Podcast, we dig into the strategies for building and marketing a coworking business that works for you and your members.

In this episode, Jamie shares her insight on:

• Why “community” is more than a buzzword and how to make it a real asset (but only after you’ve got a profitable model in place first)
• The common missteps new operators can avoid with the right guidance
• Balancing financial performance with vibrant culture
• How to think like a marketer, even if you’re not one (and why you need to)
• Why a clear brand matters more than ever in a crowded market

Plus:

• Kevin weighs in on why brand positioning needs to happen before you open your doors
• Taylor speaks on the marketing traps operators fall into and how to dodge them

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Push or pull? Muscle or momentum? That’s the foundational choice at the heart of your coworking ad strategy—and it’s one most operators never pause to consider.

In Episode 12 of 2 Marketers and a Coworking Podcast, we welcome Reuben Lau, founder of Spacefully, for a deep dive into Google Ads for flexible workspace brands. Whether you're running Google Ads, thinking about SEO, or just trying to spend smarter, this episode breaks it all down.

In this episode, we talk about:

• The difference between push vs. pull advertising—and why it matters
• Why coworking ads fail when they copy other industries
• How to structure Google Ads for a multi-location strategy
• The biggest mistakes operators make with retargeting
• What AI means for SEO, and how to adapt now
• Why clear messaging beats clever branding every time
• How to balance short-term tactics with long-term strategy

Plus:

• Reuben shares the framework he uses to guide operators through advertising decisions
• Kevin explains why ad fatigue happens sooner than you think
• Taylor talks about how to set realistic expectations for ROI when the funnel is long

If you run Google Ads for your coworking space, you don’t want to miss this one.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

---------------------------------------------------------------------------------------------------------------------------

Connect with Kevin

Website: https://everspaces.com

LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca

LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Cat Johnson joins us for Episode 11 to dive into a topic that’s the backbone of coworking—but also one of its strongest marketing advantages: community-building.

If you’ve been in the coworking world a while (or even if you’re just getting into it), you’ve probably heard of Cat. She’s a content strategist, brand community builder, founder of The Lab and Coworking Convos, and the author of The Daily Co.—a book that’s practically required reading in indie coworking circles.

It’s easy to talk about “community” as a warm-and-fuzzy idea. But if you want to stand out in an increasingly competitive market, community can’t just be a vibe—it has to be your strategy.

In this episode, we talk about:

• Why community-building is the “unbuyable” marketing advantage that outlasts paid ads
• How to market authentically when your product is human connection
• The DNA of great coworking brands—and why it’s upstream of community
• How neighborhood marketing turns your space into a local hub
• What community looks like for indie brands vs. big operators
• How to translate member interactions into powerful marketing language
• Why every coworking space should ask: “Who are we without the space?”

Plus:

• Cat shares the journey from record stores to coworking community leadership
• Kevin and Taylor geek out on gardens, germination, and other analogies
• We talk about how even introverts fit into a community strategy

We’re thrilled to have Cat as our first guest—sharing insights you won’t want to miss.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

🔔 Hit subscribe to make sure you don't miss an episode.