From greenwashed marketing campaigns to the real, tangible challenges of sourcing natural materials and overhauling entrenched supply chains, creating truly sustainable clothing is no small feat.

And no one knows this better than today’s guests: Meli and Rensso Hinostroza, the sibling co-founders behind Arms of Andes.

Born in California and raised between the U.S. and Peru, Meli and Rensso have built a brand rooted in their heritage and a mission to reconnect people with nature through minimalist, purpose-driven design.

Specializing in alpaca wool apparel, they’re confronting the realities of working within a global manufacturing system that wasn’t built for sustainability.

In this conversation, we explore what it actually takes to make garments from 100% natural fibers, how to navigate trade-offs between durability, performance, and environmental impact, and how brands can (and should) communicate sustainability claims with honesty.

If you’ve ever wondered what goes into making that "eco-friendly" base layer you bought for your last backpacking trip, or how to spot genuine sustainability from greenwashed marketing, this is an episode you won’t want to miss.

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Arms of Andes

Website: https://armsofandes.com/

Instagram: https://www.instagram.com/armsofandes

TikTok: https://www.tiktok.com/@armsofandes

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