This year, LinkedIn rolled out their response to Instagram reels and TikTok by adding their own short-form video section. In a world where AI can (arguably) write better than most people, video is super powerful in capturing authenticity. It builds trust. But not just that, with attention spans dipping to an all-time low, video is effective because it can be a lot more engaging. But should we all be buying ring lights, sitting in front of a camera, and speaking what we would previously write? Being a writer myself, I’ve seen many users who are disappointed by this feature as LinkedIn was the last platform where words everything. So, I’m starting a mini interview series where I’ll ask experts their thoughts on LinkedIn Video - is it good? Is it bad? Should you start? Or should you run? In this first episode I’m joined by one of the creators leading the LinkedIn video revolution - Louis Butterfield. I first came across Louis when he interviewed Lara Acosta - but this wasn’t just any interview. He made the clip far more engaging than any I’ve seen before - whilst also showcasing his mission to make the least boring videos on LinkedIn (that still attract customers to your business) He’s gained over 2k organic followers in the last month alone and each video post gets 10,000 - 700,000 impressions and hundreds of likes on average. And although he's doing awesome stuff with some of the biggest LinkedIn creators now, his past is anything but conventional. We'll dive into how he was a voice actor, an off-grif farmer living in a yurt, and how you can get better at LinkedIn Video. — — — Timestamps 00:00 Introduction to the New LinkedIn Video Series 00:32 Meet Louis Butterfield: The Pioneer of Engaging LinkedIn Videos 01:38 Louis' Journey: From Off-Grid Farmer to Video Production Success 03:08 The Secret to Success on LinkedIn: Authenticity and Engagement 07:00 Balancing Entertainment and Education in LinkedIn Videos 11:19 Quickfire Questions with Louis Butterfield 12:22 Top LinkedIn Video Creators to Follow 13:14 How to Connect with Louis Butterfield — — — You can connect with Louis and check out his awesome business videos here: https://www.linkedin.com/in/louis-the-butterfield/