『161. How to Captivate an Audience』のカバーアート

161. How to Captivate an Audience

161. How to Captivate an Audience

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Twenty years ago, before the Freakonomics book tour, Bill McGowan taught Steve Levitt to speak in public. In his new book he tries to teach everyone else.

  • SOURCES:
    • Bill McGowan, founder and C.E.O. of Clarity Media Group.

  • RESOURCES:
    • Speak, Memorably: The Art of Captivating an Audience, by Bill McGowan (2025).
    • "Sheryl Sandberg Gives UC Berkeley Commencement Keynote Speech," (UC Berkeley, 2016).
    • "Our failing schools. Enough is enough!" by Geoffrey Canada (TED, 2013).

  • EXTRAS:
    • "The Power of a Bad Example – A Field Experiment In Household Garbage Disposal," by Robert Dur and Ben Vollaard (Tilburg Law and Economics Center, 2013).
    • "Unit pricing of municipal solid waste and illegal dumping: an empirical analysis of Korean experience," by Geum-Soo Kim, Young-Jae Chang and David Kelleher (Environmental Economics and Policy Studies, 2008).
    • "Garbage, Recycling, and Illicit Burning or Dumping," by Don Fullerton and Thomas Kinnaman (Journal of Environmental Economics and Management, 2002).

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