16: What Shopify’s Latest Updates Really Mean for Product-Based Businesses
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16: What Shopify’s Latest Updates Really Mean for Product-Based Businesses
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In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive deep into Shopify's Summer 2025 updates, highlighting over 150 new features. They focus on the top five features that are most beneficial for standard Shopify users, including the new Horizon themes, AI-generated content blocks, enhanced Sidekick and campaign tracking tools, and the AI-powered knowledge base app. The hosts provide practical advice on transitioning to Horizon themes, utilizing AI tools, and leveraging the new campaign tracking for better sales insights. They emphasize the importance of these updates in helping small to medium-sized businesses grow efficiently without major investments. Tune in for actionable insights and strategies to make the most of these Shopify enhancements.
00:00 Welcome to the Product Growth Lab Podcast
00:33 Exciting Shopify Summer 2025 Updates
02:17 Deep Dive into Horizon Themes
10:21 AI-Generated Star Blocks: A Game Changer
14:17 Meet the Smarter Sidekick
17:55 Navigating Shopify's Interface Changes
18:08 Facebook Ads Interface Challenges
19:07 Shopify Campaign Tracking Features
24:28 AI Powered Knowledge Base App
30:32 Shopify Plans and Themes
34:07 Conclusion and Resources