
#16 Creating a Multi-Million $ Company in Uni - Fluency w/ Finnlay Morcombe and Leo Roubos
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I bet you’re tired of spending 60+ hours explaining how tasks are done to new hires.
Finnlay Morcombe definitely was, back when he was in data analysis.
In a team of 15, he spent 4 hours individually with each consultant to manually document their steps in using Confluence, SharePoint, Word and other software.
“This has got to be a common problem.” he thought. “There's got to be an easier way to solve this.”
There was - he just had to create it.
And so, the idea for Fluency was born.
Months later, Finn and Oliver Farnill won “best pitch” at the Swinburne pre-accelerator.
They made immense progress in the 3 months that followed, and landed in Swinburne’s Accelerator as the youngest people there, amongst other founders already doing 7-figures in revenue.
Flash forward to today, Fluency is a multi-million dollar company amid their second raise 👀
I sat down with Finn and Fluency’s head of growth, Leo Roubos to chat about
☘️ growing the startup culture in Melbourne,
🌃 consecutive 2AM nights spent coding at the office, and
🧲 how they both made unique shifts from corporate into startups.
They left me with an important message - “taste them grapes”.
Want to know what it means? Then listen now.
— — —
Timestamps
00:00 What is Fluency?
00:40 Meet the Team: Finn and Leo
01:09 ex-vicarious Introduction
01:53 Finn's Idea for Fluency
03:45 Leo's Path to Joining Fluency as Head of Growth
05:14 Corporate vs. Startup Life
06:57 Achieving Goals and Overcoming Challenges
09:30 Startup Culture in Melbourne
13:36 Team Dynamics with a Gen Z Team
16:44 Fluency’s Raise and Finn’s Accelerator Experience
19:05 How to Support Fluency
20:45 Personal Dreams and Ambitions
27:02 The Turning Point: From Fun to Serious Impact
27:28 Early Coding Adventures and Fluency's Origins
29:43 Learning to Code from Nothing
32:57 Navigating Barriers and Finding Direction
35:03 Sales Journey: From Customer Support to Strategy
39:16 Work-Life Immersion, not Balance
41:59 Future Goals and Ambitions for Fluency
43:50 Final Thoughts and Reflections
— — —
You can connect with Finn and Leo here:
https://www.linkedin.com/in/leo-leo-leo/
https://www.linkedin.com/in/finnlay/
You can check out Fluency here:
https://getfluency.com.au/
https://www.linkedin.com/company/getfluency/