• #159 – Are Global CEOs Ignorant of the Chinese Market? | Ex-Adidas MD, Entrepreneur & Venture Capitalist Jason Thomas

  • 2025/04/02
  • 再生時間： 29 分
  • ポッドキャスト

#159 – Are Global CEOs Ignorant of the Chinese Market? | Ex-Adidas MD, Entrepreneur & Venture Capitalist Jason Thomas

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  • What happens when a global brand underestimates the Chinese market? In this episode, we speak with Jason Thomas – former Managing Director of Adidas Greater China and now entrepreneur in Dubai. With experience spanning Asia, the Middle East, and Africa, Jason shares what international companies often get wrong about China, how local brands have gained the upper hand, and why TikTok and digital ecosystems should no longer be ignored in global boardrooms.

    We talk about:
    – The rise of local Chinese brands and what sets them apart
    – Why true localization goes beyond marketing slogans
    – How excess inventory can damage brand value
    – What Jason is building now – and what’s next

    Don't miss out on this episode!


    Click here for our LinkedIn accounts:

    Jason
    Damian
    Thomas


    Order the ‘One Hour China Book’ (German version):
    Click here


    Send us a text
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あらすじ・解説

What happens when a global brand underestimates the Chinese market? In this episode, we speak with Jason Thomas – former Managing Director of Adidas Greater China and now entrepreneur in Dubai. With experience spanning Asia, the Middle East, and Africa, Jason shares what international companies often get wrong about China, how local brands have gained the upper hand, and why TikTok and digital ecosystems should no longer be ignored in global boardrooms.

We talk about:
– The rise of local Chinese brands and what sets them apart
– Why true localization goes beyond marketing slogans
– How excess inventory can damage brand value
– What Jason is building now – and what’s next

Don't miss out on this episode!


Click here for our LinkedIn accounts:

Jason
Damian
Thomas


Order the ‘One Hour China Book’ (German version):
Click here


Send us a text
続きを読む 一部表示

#159 – Are Global CEOs Ignorant of the Chinese Market? | Ex-Adidas MD, Entrepreneur & Venture Capitalist Jason Thomasに寄せられたリスナーの声

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