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What if I told you that your business could disappear overnight, just because of an algorithm change or a platform shutdown? It’s a scary thought, but for too many online sellers, it’s a real risk. In this episode, we’re talking about why relying solely on social media or third-party platforms is like building your business on rented land - and how you can take back control by making your website the heart of your brand!

I’m breaking down why your website isn’t just a “nice-to-have” but an essential tool for long-term success. We’ll talk about how to use it to grow your audience, nurture leads, and create a sales system that you own. Plus, I’ll share some simple but powerful tweaks that can turn your website into a revenue-generating machine, without requiring hours of extra work.

If you’ve ever felt stuck playing by someone else’s rules in your business, this episode is for you. By the end, you’ll walk away with an action plan to stop relying on rented land and start building a business that’s truly yours. Ready to take back control in your business?

02:06 - The problem with building your entire business on rented property

06:04 - How to create strategic content that attracts your ideal customer

09:15 - Your action plan for converting people from your website to your email list (and what to do once they’re a subscriber)

15:01 - Using your website and email list for retargeting

Links & Resources:

• Episode 73, Don’t Miss Out: You Need an Email Welcome Sequence
• Episode 116, How Do You Write Sales Emails That Don’t Feel Salesy? With Nicole Kepic
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode140

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Check out my Everything Page at https://kristendoyle.co/everything