Today we've got an awesome episode lined up with the incredible Ati Grinspun. She’s a personal branding and business coach who’s had quite the journey—from slinging drinks as a top-tier bartender to helping female entrepreneurs shine in their own light.

Ati gets real with us about her path to authenticity and how embracing her true story changed everything. She talks about stepping into her power, dealing with self-doubt, and why owning your past is like hitting the jackpot for personal growth. We also dive into some super practical tips for building your personal brand, and Ati shares her go-to habits like meditation and journaling for staying sane and focused.

Plus, Ati’s got an exciting event coming up in Las Vegas that’s all about boosting your personal branding game and kicking limiting beliefs to the curb. And guess what? There’s a special discount code just for our listeners!

Join us for an inspiring and super relatable chat with Ati Grinspun. You don’t want to miss this one!

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TIMESTAMPS:

[01:00] Ati is introduced as a personal branding and business coach.

[02:15] Ati discusses her upcoming personal branding event.

[06:12] Journey from bartender to business owner.

[07:31] Ati’s identity crisis after pregnancy and leaving bartending.

[11:16] Struggles during her first year as a business owner.

[19:33] The importance of authenticity in personal branding.

[28:00] Storytelling and visuals in personal branding.

[29:22] Investing in brand photography to elevate your business.

[40:10] Overcoming fear to help others and grow your brand.

RESOURCES MENTIONED:

Get 10% off your ticket to Be You Brand Live! Use code ALESSIA at checkout

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TRANSCRIPT

KEYWORDS: Bartending, personal branding, self-discovery, empowerment, business coaching, MySpace page, female bartenders, authentic storytelling, client attraction, confidence boost, owning past mistakes, expertise evolution, service providers, memberships, habit building, persistence, limiting beliefs, personal power, community building, networking, breathwork sessions, visual storytelling, brand photography, high-ticket clients, logo importance, accent endearment, event promotion, personal growth, maternity leave, network marketing, Enneagram Type 7.