Why doesn't your company put the effort into things you KNOW would make a difference?

We feel our way through the murky waters of organisational priorities – from our own dance school advertising disasters to years of consulting war stories.

We talk through why even successful initiatives get shut down, how to influence up without planting flags, and what executives are really thinking when they say "not now."

• Why the person who thinks they can "see the whole elephant" is the most wrong of all (the trap that keeps smart people stumbling around in the dark)
• The hidden costs that aren't money ... and why they're quietly stifling your brilliant ideas
• The counterintuitive secret behind being more influential
• How Facebook begged us to double our ad budget – and we walked away
• The "hygiene factor" false belief that's a career killer (spoiler: your value isn't measured the same way as web hosting, unless you're a web host)
• What executives and cranky toddlers have in common ... plus the simple (but not easy) move that actually works on both
• How to validate someone's perspective without the performative nonsense everyone can smell a mile away
• Why brilliant experimentation programs get brutally killed off (it's not because they don't work)

"The only person who's definitely wrong is the person who thinks they can step back and get a holistic view of the elephant."

References

• Venkatesh Rao – "Portals and flags" https://www.ribbonfarm.com/2014/06/25/portals-and-flags/
• Venkatesh Rao – Don't Build a Hill To Die On from Art of Gig https://www.ribbonfarm.com/2022/11/17/the-art-of-gig-books/
• The "Four U" model: Unpack, Undergo & Unfold Uncertainty https://crownandreach.com/#resources
• Crown and Reach "Pitch Provocations" method – email us at tentacles@crownandreach.com

Find out more about us and our work at crownandreach.com

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