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The Mountain Cog Podcast welcomes Julian Richardson, Lead Industrial Designer at Faction Bike Studio, for an in-depth exploration of bicycle design. Julian explains how Faction operates as design consultants for bike manufacturers, handling everything from initial sketches to final production support. The discussion clarifies the often misunderstood difference between industrial design (focused on user experience and aesthetics) and engineering (focused on developing and validating the functional, structural, and kinematic elements), while detailing their collaborative process that transforms concepts into rideable products.

The episode covers crucial industry topics including the challenges of managing intellectual property between competing clients, the influence of geography on design decisions, and how designers balance innovation with practicality. Julian shares insights on material selection, frame construction techniques, and the growing integration between traditional and e-bike designs. Listeners will appreciate the candid discussion about design trends, from the problematic internal cable routing that frustrate mechanics to the industry's gradual shift toward more user-adjustable bikes that can be customized to rider preferences without requiring multiple specialized bicycles.

Faction Bike Studio - https://factionbikestudio.com/

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