In this powerful episode, Sarah Cole is joined by Keith Read - award-winning expert in ethics, governance, and compliance — for a no-nonsense conversation about the heart of leadership: trust.

Keith has spent decades advising global organisations on how to build ethical cultures that actually work in practice, not just on paper. He’s seen what happens when values are ignored, and he knows what it takes to rebuild trust from the ground up.

Together, Sarah and Keith explore what ethical leadership looks like today, how to challenge toxic behaviours without losing your voice, and why leaders must do the deep inner work if they want to create truly values-driven teams.

You’ll hear:

• Why trust is a business imperative, not just a buzzword
• How to lead through uncertainty without compromising integrity
• The cost of silence in leadership — and how to speak up with courage
• How Keith navigated complex ethical dilemmas inside large corporates
• What “culture” really means in action, and why it starts at the top
• How to ask better questions that surface the truth and build accountability

This episode is essential listening for anyone in a leadership role who wants to build trust, lead with clarity, and do the right thing — even when it’s hard.

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