In this episode of the Comfort Walk and Talk, hosts Jeff, Alana, and Ben delve into the evolving landscape of comfort footwear, exploring the balance between comfort features and contemporary fashion trends. With insights from special guest Liam Bourke, seasoned brand strategist with over 20 years of experience in the industry, the discussion highlights the growing expectation for brands to innovate both technologically and aesthetically. The conversation covers how casual fashion is becoming more prevalent, the importance of material suppleness for comfort, and the need for orthopedic features that don't compromise on style. Join us as we uncover how comfort in footwear is not just a trend but a necessity for a healthier lifestyle.

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Timestamps:

[00:00:00] Intro.

[00:01:03] Comfort or trends in footwear.

[00:04:39] Evolution of comfort footwear.

[00:10:27] Younger consumers and foot health.

[00:12:27] Video commerce and consumer engagement.

[00:16:45] Selling arch support on TV.

[00:21:20] Record shoe sales on QVC.

[00:25:00] Innovative comfort shoe technology.

[00:30:22] Comfort features in footwear.

[00:32:04] On-screen selling with Vionic.