014 - Help Me, Help You: 13 Ways Sales Can Work With PR to Drive Leads
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014 - Help Me, Help You: 13 Ways Sales Can Work With PR to Drive Leads
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The Sales-PR relationship is one that is radically under-utilized within companies with one of the biggest hurdles is that sales (and BD, account management) simply don’t know what kind of information is helpful, how to go about sharing it, and the ways it can be used to help them.
In this episode, host Nicole Jordan provides 13 specific ways sales can engage with PR, the types of insights PR/Comms looks for, and why PR wants to know. This episode will help any sales person help their PR team to help them capture leads and meet goals.
This show also speaks to PR and Comms who may not have had experience working sales, typically when working at an agency or consultant and provides tips on how to get a good process started and how to integrate that information to ongoing strategies.