AI is transforming marketing, but are we losing the human touch? In this eye-opening episode of Business and Growth with Kathryn Aragon, Kathryn sits down with Brian Massey, founder of Conversion Sciences, to explore how conversion rate optimization (CRO) remains deeply human—even in an AI-driven world.

🤖 What You'll Discover:

• Why networking and understanding human behavior are still at the heart of successful CRO.
• How AI can transform your copywriting by adapting to different personality types.
• The power of prompts—the new "baseball cards" of the marketing world.
• Why 2024 is the last year you can afford to "wait and see" with AI skills.
• How Conversion Live is teaching marketers to use AI without losing their authentic voice.

💡 Brian shares real-world examples of how AI accelerates A/B testing, tailors messaging for methodical vs. spontaneous users, and creates more meaningful customer experiences. Plus, you'll get an insider look at Conversion Mind, the revolutionary new tool that turns webinars and workshops into instantly searchable insights.

👉 Don’t miss this blend of tech and heart! Whether you're a digital marketer, business owner, or CRO specialist, this conversation will reshape how you think about AI and human connection in the world of optimization.

🌟 Ready to future-proof your marketing? Visit ConversionLive.com to secure your spot at the next big CRO event!

🎙️ Subscribe for more cutting-edge business strategies from Kathryn Aragon.

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