Huang Gang and Chen Hua discuss the cultural and economic fusion trend behind the Dragon Boat Festival consumption boom.

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黄刚: Xiaohua, did you see the news today? This year, the number of short-distance trips during the Dragon Boat Festival holiday surged by 220%, and the zongzi market exceeded 10 billion yuan.
陈花: I saw that too! Nowadays zongzi not only come in many flavors but are also very creative—like Longjing tea flavor and rose black tea zongzi. Young people especially love them.
黄刚: Indeed, the Dragon Boat economy isn't just about selling zongzi anymore. Cultural experiences and folk tourism are becoming more diverse, like the dragon boat races in Foshan and the intangible cultural heritage theater in Shaanxi—they’re both hugely popular.
陈花: Yes, even my students mentioned online dragon boat races and VR dragon boat experiences. Times are really changing, and the way we celebrate traditional festivals is evolving too.
黄刚: Exactly, the government is also encouraging this cultural-economic integration. It not only boosts the economy but helps the younger generation better understand and carry on traditional culture.
陈花: And through the Dragon Boat Festival, many foreign friends are also experiencing and learning about Chinese culture. For example, many international tourists attended the Duanwu fair in Jiaxing.
黄刚: That's right—this is the charm of traditional festivals. They pass on culture, stimulate the economy, and show the world a more authentic and vivid China.