Sales are the singular most important growth factor for any business; the ones who can master sales are often the ones with greater advantages and a fast track to building wealth.

Many attempts have been made to break down the art of selling, but perhaps the missing link lies in recognizing that selling is also a science. There is a proven systematic method that guarantees a sale and scales your chances of success. Therefore, being a salesperson is not limited to only the extroverted, but everyone with an interest can learn the sales cycle and how to get people to the endpoint of buying.

Some myths and misconceptions are a far cry from the reality of sales and the vast opportunity it provides. Make no mistake, sales does have its challenges, the most common being:

• Taking the first step to connect with people, also known as prospecting
• Building trust with prospects
• Getting positive responses from prospects
• Closing the deal

Nonetheless, these challenges can be overcome and sales are still extremely rewarding. Often the false notions are purported by people who have faced challenges and thrown in the towel instead of persevering through the process.

The difference between a successful salesperson and others is usually not strength or even will; most times it is the right information. To do well, you must understand yourself, be attentive to your prospects, know your products, and, more importantly, know how to create synergy between these and make the sale.

Sales strengthen your mind, making you more resilient in the face of other challenges. Sales are a lucrative path that offers a direct path to financial freedom and living your best life.

Reverse engineering sales calls attention to the practical parts of sales and the principles that govern them.

• Where does the sale process begin?
• What are you truly selling?
• How do you sell like a champion?

Come along as Jay Deher breaks down and examines what makes a top salesperson truly great so that you can thrive in the most incredible industry around!

Jay Deher is a renowned real estate broker and sales expert with over 20 years of experience in sales. He is the founder and CEO of Top Equity Realty and the president of the Utah Association of Homes and Services. He has consistently ranked among the nation's best in sales.

In this book, Jay Deher seeks to share his pool of experience and help people learn how to be winning salespeople and improve the quality of their lives.

Are you ready to let go of delimiting techniques about sales and understand the proven methods that can transform your sales output? Let us get started.