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Never Lose Again

著者: Steven Babitsky, James J. Magraviti Jr.
ナレーター: Oliver Wyman
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あらすじ・解説

The Most Practical Book on Negotiating Ever Written

Negotiating is an art. It's complicated. To become an exceptional negotiator traditionally requires years of experience in negotiations. But that doesn't mean that most people can't quickly and easily learn proven negotiating skill and techniques if someone shows them what to do. This book does exactly that. 

Never Lose Again reveals a simple but remarkably effective set of fifty questions that anyone can immediately use to become far better negotiators. The fifty questions apply to all types of negotiation situations, from conflicts like buying a home or car to business transactions of all kinds. Each question has been designed to put you in the best position possible, helping you to avoid tricks, break deadlocks, discover conflict and dispute resolutions, and find hidden deals in all types of negotiations.

No other book on the market distills the key negotiation principles into such a simply, effective, and instantly usable form. By learning to use these questions, you can start thinking like expert negotiators and make better deals for yourself, your family, and your business.

©2010 Steven Babitsky and James Mangraviti Jr. (P)2010 Macmillan Audio

批評家のレビュー

“The authors are highly credentialed and experienced attorneys, but narrator Oliver Wyman keeps their unabashed confidence from sounding arrogant with his steady warmth and accessibility…An outstanding resource for both novice and experienced negotiators.” —AudioFile Magazine

“A clear-eyed, no-nonsense approach to navigating negotiations. Babitsky and Mangraviti distill Machiavelli into a negotiation algorithm.” —Robert Burton, author of On Being Certain

“Steve Babitsky's and Jim Mangraviti's work offers a practical Rosetta stone for mutually beneficial negotiation.” —Dr. Harold J. Bursztajn, author of Medical Choices, Medical Chances

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