Audible会員プラン登録で、12万以上の対象タイトルが聴き放題。
-
Moving In-House
- Why It Might Be Good for Your Business to In-House Your Marketing Activities. And How to Do It.
- ナレーター： Jeremy Albret
- 再生時間： 4 時間 11 分
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30％OFFで購入できます。
Moving In-House
あらすじ・解説
For the past 15 years, I've been helping organizations set up their in-house SoMe, content, branding, and marketing teams. Working with brands such as LEGO, Mars, Maersk, Apple, and Georg Jensen, I have seen some of the same frustrations and issues when working with external agencies.
Here, outlined in this book and coupled with inspiring stories, you will find the ideas to create and manage your own in-house setup, tested processes, and step-by-step guidance. These are easy to follow, despite being the result of more than a decade of experience and research. The process is designed to minimize your risk of failure. So if you've ever thought about what it would be like to bring in more of your marketing activities from your creative agencies, this book is for you.