If you have spent any time trying to master online marketing, you know that the competition is more intense today than it ever has been. Gone are the days of quickly moving up in the rankings of search engines. While it may be easier to build an attractive site than it was just a few years ago, the battle to attract and retain customers is becoming more intense. And even the most loyal members of your list are more savvy and cautious than ever before. They’ve seen it all, and they are no longer willing to jump just because you offered them a free report. So what’s an Internet marketer to do?

Well, there are a few things that can make you stand out in a crowd. Well written content, in-demand products, appealing graphics - these are all important. But still you’re just one of many, vying for the same customers as every other Internet marketer, including large corporations whose budgets you can never hope to match.

One of the best solutions for this problem is to move away from the jaded crowd and to focus your efforts on a niche. Niche marketing is not new, but the Internet of today allows creative marketers an opportunity to drill further and further down to the micro niche level, where the competition is less intense and the profit potential is greater. But micro niche marketing is not easier or intuitive.