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HBR's 10 Must Reads on Business Model Innovation
- ナレーター: Christopher Douyard
- 再生時間: 4 時間 54 分
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Innovation and Entrepreneurship
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- 再生時間: 9 時間 31 分
- 完全版
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総合評価
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ナレーション
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ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
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Marketing 4.0
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ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
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Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
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Business Strategy
- The Economist
- 著者: Jeremy Kourdi
- ナレーター: Christopher Oxford
- 再生時間: 9 時間 41 分
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総合評価
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A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
著者: Jeremy Kourdi
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HBR Handbooks Series: Harvard Business Review Project Management Handbook
- How to Launch, Lead, and Sponsor Successful Projects
- 著者: Antonio Nieto-Rodriguez
- ナレーター: Christopher Douyard
- 再生時間: 9 時間 59 分
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We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully.
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Marketing
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- 著者: Kenneth Le Meunier-FitzHugh
- ナレーター: Mike Cooper
- 再生時間: 4 時間 8 分
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
-
Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
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総合評価
-
ナレーション
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ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
Business Strategy
- The Economist
- 著者: Jeremy Kourdi
- ナレーター: Christopher Oxford
- 再生時間: 9 時間 41 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.
著者: Jeremy Kourdi
-
HBR Handbooks Series: Harvard Business Review Project Management Handbook
- How to Launch, Lead, and Sponsor Successful Projects
- 著者: Antonio Nieto-Rodriguez
- ナレーター: Christopher Douyard
- 再生時間: 9 時間 59 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
We're now living in the project economy. As the number of projects initiated in both the public and private sectors skyrockets, project management skills have become essential for all leaders and managers. But despite this project boom, the failure rate remains extremely high. Why? Leaders have too many projects and too little visibility into them, and they lack the project implementation competencies necessary to deliver their projects successfully.
-
Marketing
- A Very Short Introduction
- 著者: Kenneth Le Meunier-FitzHugh
- ナレーター: Mike Cooper
- 再生時間: 4 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
あらすじ・解説
Rethink how your organization creates, delivers, and captures value - or risk becoming irrelevant.
If you listen to nothing else on business model innovation, listen to these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you to: assess whether your core business model is going strong or running out of gas; fend off free and discount entrants to your market; reinvigorate growth by adding a second business model; adopt the practices of lean start-ups; develop a platform around your key products; and make business model innovation an ongoing discipline within your organization.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.