『Beyond Viral』のカバーアート

Beyond Viral

How to Attract Customers, Promote Your Brand, and Make Money with Online Video

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In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organizational chart. All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal development book that will inspire listeners to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide:

  • Creates a virtual roadmap for building a culture of ownership where workers are inspired to think and act like partners in the enterprise - not just hired hands
  • Shares practical and proven strategies for earning employee buy-in and commitment to the values, vision, and purpose of the organization
  • Features the real-world wisdom of some of the most successful and beloved business leaders of the 20th century, including Walt Disney, Ray Kroc, Mary Kay Ash, Bill Hewlett, and Dave Packard

A stirring resource for today's business environment, All Hands on Deck shares the tools you need to create an organization that competes and succeeds in today's turbulent world and the inspiration that your people need to put those tools to work.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2010 Kevin Nalty (P)2012 Gildan Media
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