
Post Malone's Paris Runway Debut: From SKIMS to Slimdown, Inside His Transformative Year
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Post Malone, now officially straddling the worlds of music and fashion, is making headlines with one of the most ambitious pivots of his career. This week, he quietly sent out invitations for his first-ever runway show under an eponymous label, Austin Post, which will debut September 1 in Paris—timed perfectly ahead of Fashion Week and his own European tour stop. According to Hypebeast and WWD, this marks his inaugural solo venture into fashion, after years spent collaborating with brands like Crocs, Stanley, Ugg, and most recently, SKIMS. It signals a major expansion of his creative portfolio, positioning Malone as both musician and creative director. The anticipation is heavy; speculation swirls over whether he’s going full high-end luxury or blending the rugged Western vibe and streetwear grit that have defined his public persona. Neither Malone nor his team has revealed details about the “Season One” collection, but insiders say his eclectic personal style—embellished blazers, denim-on-denim, fringe jackets, oversized hoodies—will directly influence the launch.
Meanwhile, Post’s feature as the face of SKIMS’ new menswear campaign has sent social media into a frenzy. Images show him dramatically slimmed down, nearly nude except for camo briefs, on horseback and chopping firewood in Utah’s rustic wilds. The campaign’s outdoorsy, country-chic visuals have been met with universal acclaim. Kim Kardashian herself said that having Post lead the collection was “the perfect fit.” Malone spoke to GQ and Yahoo Entertainment about his newfound confidence, joking that the shoot made him feel like “a handsome son of a b-tch.” The dramatic weight loss—reportedly 27 kilograms—has been a major talking point among fans, with some expressing concern about his skinny frame while others celebrate his transformation. He attributes the change less to grueling exercise and more to cutting out sugary sodas, replacing them with grilled chicken and hot sauce—details he recently shared on The Joe Rogan Experience and Howard Stern.
In music, Post continues riding high. On August 18, he delivered an extended, crowd-pleasing performance of “Congratulations” in Berlin as part of his ongoing European tour, which follows the success of his debut country album, F-1 Trillion. That record, released just a year ago, debuted at number one on the Billboard 200 and spawned several hit singles featuring Morgan Wallen, Blake Shelton, and Luke Combs. His artistic reinvention as a rapper-turned-country star is still reverberating—country stations and fans are reliving the milestone of his first Grand Ole Opry stage performance from last August, a moment highlighted on Instagram this week.
On social media, his every move is tracked rabidly by fan accounts and pop culture hubs. Culted, among others, shared the news of his Paris runway debut, while his SKIMS campaign dominated posts and reels throughout the week. The intersection of his personal transformation, brand launches, and ongoing musical evolution has fans and fashion insiders watching closely, wondering just how far Post Malone will expand the boundaries of his already multifaceted brand.
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