What happens when the platform you're using to build your business decides to ban you without explanation? For Books for Experts founder Carl Taylor, this wasn't a crisis—it was a critical lesson. In this episode, Carl shares the frustrating, Kafkaesque story of being permanently kicked off LinkedIn and why it was the best thing that could have happened to his business.

He explores the strategic difference between building a brand on "rented land" like social media versus creating permanent authority on "owned land" like your own website, podcast, or book. This is a must-listen for any professional who wants to build a future-proof, resilient brand.

In this episode, you will learn:

• The Danger of "Rented Land": Why building your brand on a platform you don't control is a high-risk strategy that can backfire without warning.
• The "Build Your Own Table" Principle: The importance of creating your own podcast, blog, or book as a "home base" that you own completely, giving you the freedom to speak authentically.
• The Authority Paradox: Why building your own platform and assets makes you a more desirable guest and contributor on other people's platforms.
• Niching Down to Level Up: How a laser-focused philosophy is the key to attracting premium, high-loyalty clients and dominating a market.

Learn more about building your own authority assets and fighting marketing sludge at BooksForExperts.com.

In a world of experts, be the authority.

Learn more about building your own authority assets and fighting marketing sludge by visiting us at BooksForExperts.com.

In a world of experts, be the authority.

Subscribe for more brutally honest insights on how to build a brand that lasts.)