Episode 4: Is Wholesale Still Worth It in 2025?

If you’ve been wondering whether wholesale is still worth it — because it feels harder, slower, or less predictable than it used to — this episode is for you.

The truth? Wholesale still works. But not if you’re treating it like it’s 2019.

In this episode, I’m sharing:

• What’s really changed in the retail landscape.

• 3 key shifts that are shaping how buyers make decisions in 2025.

• Why wholesale is still one of the best ways to build predictable income — if you’re ready to evolve how you approach it.

You’ll walk away with a clearer picture of what’s going on behind the scenes for buyers, and what you can do to stay visible, relevant, and top of mind (without being pushy).

Because yes — your products are great. But if buyers are overwhelmed, distracted, and being pitched by 10 other brands… the best thing you can do is make it easy for them to say yes.

And that’s exactly what I help you do inside Sales Growth Lab.

Links and Resources

Join the Sales Growth Lab waitlist & download the free Email Pitch Checklist:

👉 https://smallbusinesscollaborative.myflodesk.com/checklist

Explore Sales Growth Lab:

👉 https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

Visit my website:

👉 https://smallbusinesscollaborative.co.uk

Say hi on Instagram:

👉 https://instagram.com/smallbusinesscollaborative

Timestamps

00:00 — Strong Hook + Intro

01:06 — What Wholesale Used to Look Like

02:07 — What It’s Like Now

03:26 — 3 Key Shifts I See Right Now

05:03 — Why Wholesale Still Matters

06:07 — Let’s Recap + What’s Next