Building a brand with grit and heart with TRUE DIRTBAG (Lionel Hardin + Eli Fooliano)
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Building a brand with grit and heart with TRUE DIRTBAG (Lionel Hardin + Eli Fooliano)
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On this week's episode, Lionel Hardin and Eli Fooliano of True Dirtbag stop by to share the raw, resilient journey behind their lifestyle and fashion brand, born from music, friendship, and creative hustle. From makeshift studios to community building in Indianapolis, the heads of TDB open up about brotherhood, grief, gatekeeping, and staying authentic in the face of it all.
Check out True Def Brand: https://truedirtbag.com/
Follow Lionel on Instagram: https://www.instagram.com/truedirtbag_tdb/
Follow Eli on Instagram: https://www.instagram.com/tdb6ix/
0:00 – Welcome to 2025 & Intro to TDB
1:03 – Meet Lionel & Eli
2:33 – Art, Imagination & Origins
3:32 – How Music Bonded Them
8:08 – Creating True Dirt Bag
10:03 – Grief, Growth & Tears of Joy
15:21 – From Brand Joke to Movement
20:10 – Moving to Indy & Rebuilding
25:56 – Paying It Forward & Supporting Creatives
31:17 – First Pop-Up & Wave One Realizations
38:41 – Fashion, Frequency & Believing in Each Other
43:05 – Building a Creative Community
45:14 – Gatekeeping, Ego, and Staying Authentic
47:36 – Accessibility, Aura, and Taking the Leap
52:07 – Real Community vs Just Sharing Space
Shout out to Frida's Flowers for sponsoring the show! Elevate your next event (or your living room) with some of Madeline's incredible work: fridasflowersindy.com/
This week’s Give Em Their Flowers shout out: T2 Performance (https://www.instagram.com/t2sportsperformance/)
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Produced and hosted by: Patrick Armstrong
Filmed and edited by: Mike Lee Productions
Engineered and mixed by: Popular Rapture
Music by: Mandog