Michael Dargie reconnects with Ian Harrison—artist, futurist, founder of SneakAR—for a freewheeling conversation about authenticity, immersive fashion, and making impact one step at a time.

This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.

Ian shares the origin story of SneakAR, a tech-driven footwear brand that combines AR/XR with custom design to deliver truly interactive experiences. Think: 3D visuals, videos, games, and even backstage passes triggered by pointing your phone (or glasses) at a pair of shoes. He breaks down how it works, what it’s for, and why it’s not just about flexing—it’s about connecting.

We also go deep on growing up in 90s Austin, being raised by a healer and an artist, building creative ecosystems, and why what we leave behind is what matters most. From graffiti to futurism, from hip-hop to blockchain, Ian’s path has been anything but ordinary.

This one’s for the rebels building what doesn’t exist yet—and doing it with heart.

Quotable Quotes

“All we have is what we leave behind.”

“If pain is unavoidable, suffer for something that moves you.”

“Your algorithm is your people.”

“Be a rebel. Break shit. Fix it. Try again.”

“Journey telling is the new storytelling.”

Episode Highlights

SneakAR Origins | From concept to immersive footwear tech

Minimum Enjoyable Product | Why joy beats viability

Live Custom Drops | Swag, design, and culture at conferences

AR & XR Integration | What your shoes can actually do

Web3 Vision | Frictionless access, tokenized authenticity

Austin Roots | Skateboarding, hip hop, and South by Southwest

Family Influence | Raised by a social worker and an artist

Comfort Food | No pineapple on pizza, poutine is fine

Basquiat to Stevie | His artist and music influences

Future Dreams | AGI personas, graffiti restaurants, beach life

Advice for Rebels | Explore. Break stuff. Fix it. Be.

LINKS FROM EPISODE

SneakAR (sneakar.io)

Ian's LinkedIn (linkedin.com/in/ian-harrison-164544b)

Ian on Instagram (as Muenstervision) (instagram.com/muenstervision)

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