Where does a service-based business even begin with AI? In this episode of Muhami Matters, Chris Adams discusses with Youssef Tawfik — a software engineer turned automation strategist — about the practical starting points for integrating artificial intelligence.

From outdated spreadsheets to scattered tech stacks, Youssef shares real-world examples and actionable advice on how SMEs can get their operations in order and begin applying tools like ChatGPT to drive client experience and business growth.

Whether you're overwhelmed by AI tools or unsure how to get started, this episode breaks it down into clear, manageable steps.

Topics Covered:

• How to know if your business is ready for AI
• Why “getting your house in order” comes first
• ChatGPT as an entry point
• Custom vs. off-the-shelf tools
• Real client case studies and outcomes
• The truth about AI tools (they're mostly GPT wrappers!)
• How to scale without growing your workload
• Improving client experience with automation

Chapters:

00:00 Intro

01:07 Youssef’s background

03:02 Business readiness for AI

06:00 Identifying core challenges

08:36 Tools and technologies

10:43 Case study: quoting automation

13:36 Real-world application

16:29 Common AI mistakes

17:51 AI audit and where to start

19:37 Improving client experience

21:25 Starting small

22:19 Final thoughts

24:08 Outro

🔗 Guest:

LinkedIn – Youssef Tawfik

Website – revi.agency

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