The Marketing Machine: Content, Consistency & Client Attraction (PART TWO)
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The Marketing Machine: Content, Consistency & Client Attraction (PART TWO)
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If marketing feels like shouting into the void, this episode will shift something.
Helen explains how she uses content to build real momentum - without churning out posts for the sake of it. We talk about her "energy stacking" approach, why podcasting plays a key role in her strategy, and how she reuses her best ideas instead of always starting from scratch.
It’s not about going viral. It’s about being consistent in a way that actually works for you. Expect honest reflections, practical tips, and a few solid reminders that you’re probably doing better than you think.
Here are the Highlights:
Consultative Approach and Trust in Paid Traffic (43:47)
Organic vs. Paid Traffic Integration (43:58)
Self-Liquidating Offers and Strategic Planning (44:09)
Long-Term Thinking and Relationship Building (44:50)
Balancing Short-Term and Long-Term Goals (45:02)
The Role of Data and Metrics in Paid Traffic (45:15)
Building a Robust Marketing Machine (45:30)
Connect with Helen:
TikTok
The Ideal Client Attraction Kickstart
Ideal Client Attraction free 5 Day Challenge
Alignment Quiz