The Wordle Worm: Why a 5-Letter Game Still Dominates Our Brains

カートのアイテムが多すぎます

ご購入は五十タイトルがカートに入っている場合のみです。

カートに追加できませんでした。

しばらく経ってから再度お試しください。

ウィッシュリストに追加できませんでした。

しばらく経ってから再度お試しください。

ほしい物リストの削除に失敗しました。

しばらく経ってから再度お試しください。

ポッドキャストのフォローに失敗しました

ポッドキャストのフォロー解除に失敗しました

The Wordle Worm: Why a 5-Letter Game Still Dominates Our Brains

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

This 60-second Brain Bamboozle dives into the ongoing obsession with Wordle, a seemingly simple word game that remains one of the most Googled terms globally. We explore how the game’s daily design, rooted in scarcity and feedback loops, taps into deeper neurological behavior—akin to a harmless form of digital addiction. Packed with trivia, psychology, and an eerie sense that maybe we’re not playing the game… the game is playing us.

---
**Wordle** was created by software engineer Josh Wardle as a love-letter game for his partner, and it quickly became a viral phenomenon. The New York Times acquired it in early 2022, but the secret to its enduring appeal wasn’t just clever marketing—it was smart design psychology. Wordle offers just one puzzle per day: a five-letter word, six guesses, and instant feedback after each try. The rules are simple: after each guess, the game tells you which letters are correct and in the right spot (green), correct but in the wrong spot (yellow), or not in the word at all (gray).
This elegant simplicity, combined with scarcity (only one puzzle per day) and shareability (players can post their results as a colored grid without spoilers), helped Wordle become a daily ritual for millions. Its design taps into anticipation, social connection, and the satisfaction of a quick mental challenge.
Remarkably, even years after its launch, **Wordle remains in the global top 10 most-Googled terms** (as of 2025), a testament to its lasting popularity and cultural impact. The game’s blend of accessibility, community, and clever constraints has secured its place as a modern classic in digital puzzles.