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Summary:

In this episode ecommerce podcast, Paul Rogers speaks with ThruDark founder Louis Tinsley , who shares his unique journey from special forces to ecommerce entrepreneurship.

Louis discusses the challenges and successes of building a brand in the outdoor industry, the importance of leveraging relationships, and the strategic decisions that have shaped ThruDark's growth.

He emphasises the significance of team dynamics, investment, and the lessons learned along the way, while also looking ahead to future goals and international expansion.

Key takeaways:

• Louis spent years in the Royal Marines and special forces.
• The idea for ThruDark stemmed from a passion for outdoor equipment and product design.
• Initial challenges included navigating the transition from military life to entrepreneurship.
• Social media played a crucial role in building brand awareness and reaching audiences.
• Leveraging relationships with high-profile individuals helped ThruDark gain traction.
• Hiring key individuals was essential for scaling the business effectively.
• Investment from the Clark Group accelerated ThruDark's growth and provided valuable guidance.
• Bringing in a CEO was a strategic move to professionalise the business.
• International expansion is a focus, with a growing presence in the US and Canada.
• Reflecting on achievements is important for maintaining motivation and setting future goals.