Bourbon Just Became Currency - Unicorn's Phil Mikhaylov
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Bourbon Just Became Currency - Unicorn's Phil Mikhaylov
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From Uber to Unicorn: Reinventing the $100B booze biz.
He started with a Google Sheet and a whiskey collector who didn’t know he was sitting on a million dollars.
Phil Mikhailov is CEO and Co-Founder of Unicorn Auctions, the largest wine and spirits auction platform in the U.S., managing $100M+ in inventory and doing $1M in digital bottle trades monthly—without a drop being shipped.
No VC pitch decks.
Just product-market fit, handwritten notes, and Carmelo Anthony as investor #1.
What started in a Chicago vault has now gone global—with 90% of customers coming organically.
This is what it looks like when:
-Tech meets trust
- Collecting becomes community
- And bourbon becomes an asset class
💬 “Be an owner, not a renter.”
💥 “Done is better than perfect.”
Let this story serve as a reminder:
Revolution doesn’t always start in Silicon Valley. Sometimes, it starts in a wine fridge.
Learn more about Unicorn here: https://www.unicornauctions.com/
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