Kansas Jayhawks reign supreme in Big 12 finances. How will this impact their future in college athletics as the richest team in the conference?

Host Derek Johnson breaks down KU's staggering revenue, dwarfing second-place Baylor by a whopping $67 million and more than double that of the Kansas State Wildcats. Why the numbers are what they are with KU's new stadium, and why despite the cash that KU Athletics appears to be struggling with money. Plus, why it puts Kansas in a favorable future position, including in potential SEC or Big Ten realignment.

The discussion also covers the Jayhawks' baseball season finale in their NCAA Tournament losses to Creighton and North Dakota State, their impressive 43-17 record, Dan Fitzgerald's impact on the program and a critical offseason for Travis Goff with the team.

Will KU's financial dominance translate to on-field success across all sports? Tune in for expert analysis on the Jayhawks' path forward in the ever-changing landscape of college athletics.

Monarch Money
Take control of your finances with Monarch Money. Use code LOCKEDONCOLLEGE at monarchmoney.com for 50% off your first year.

FanDuel
Right now, new customers can get TWO HUNDRED DOLLARS in BONUS BETS when your first FIVE DOLLAR BET WINS! Download the app or head to FANDUEL.COM to get started. Bet with FanDuel—Official Partner of the NBA.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)