Does FOMO Actually Work? Our Content Marketing Strategy REVEALED
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Does FOMO Actually Work? Our Content Marketing Strategy REVEALED
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We’ve all felt it—when something is so good that we have to act fast before we miss out.
That feeling is FOMO, and this week, Nathan Gibson and Gabe Arnold discuss whether or not it actually works in content marketing.
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00:00 The Power of Scarcity in Marketing
03:03 Understanding FOMO: Fear of Missing Out
05:47 Creating Ethical Scarcity
08:55 Real-World Examples of Scarcity
12:01 Using FOMO Effectively
14:56 The Importance of Intent in Marketing
17:33 Success Story: Supporting Startups with Effective Marketing Strategies
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