Inside doTERRA’s Vision: Kirk Jowers on Direct Sales, Wellness Trends, and Leading with Integrity
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Inside doTERRA’s Vision: Kirk Jowers on Direct Sales, Wellness Trends, and Leading with Integrity
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What does it take to lead one of the most trusted wellness brands in the world?
In this powerful episode, Jen Kruba-Couch sits down with Kirk Jowers, CEO of doTERRA, Harvard Law graduate, political strategist, and entrepreneur — for a candid conversation about leadership, longevity, and the future of natural health.
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✨ Topics Covered:
✔️ Kirk’s journey from presidential campaigns to essential oils
✔️ Why doTERRA is doubling down on product purity, sourcing, and science
✔️ The real reason direct sales still work—and how Gen Z is embracing it
✔️ How compensation plan changes are creating more opportunity in 2025
✔️ Why doTERRA is thriving while others are closing their doors
✔️ Personal stories about trust, family, and why community still matters
Whether you’re a wellness advocate, entrepreneur, or simply curious about the health industry, this episode offers rare insight from the top, filled with transparency, wisdom, and vision for what’s next.
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🎙️ Guest: Kirk Jowers
Title: CEO of doTERRA
Background: Harvard Law, Presidential Campaign Strategist, Founder of ADDAX Overland
More Info: https://www.doterra.com
Instagram: @kirkjowers
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🎧 Mentioned in the Episode:
✔️ Birch distillation + co-impact sourcing
✔️ doTERRA’s new field council + comp plan changes
✔️ Healing Hands Foundation + philanthropic work
✔️ Internal essential oil use and safety
✔️ Halle Berry’s unexpected shoutout!
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🎧 Listen to Her Health, Her Way Podcast:
✔️ Spotify ➝ Her Health, Her Way
✔️ Apple Podcasts ➝ Her Health, Her Way
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🧠 Ready to build your wellness business with purpose?g
✔️ Comment WELLNESS below and we’ll send you info on the new starter kits and 2025 comp plan.
✔️ Or click here to join our community: https://link.doterra.com/oFkAP2
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#HerHealthHerWay #doTERRALeadership #NaturalWellness #DirectSalesTruth #EssentialOils #JenKrubaCouch