Power of storytelling in branding
2025/01/25
再生時間： 25 分
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Power of storytelling in branding

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In this episode of Brand Ki Baat, Kritika Lalchandani (Founder & CEO, Apostrophe Communication) and Udita Bansal (Founder, TrueBrowns) break down how brands and agencies are shifting their strategies to engage with consumers beyond metro cities. They discuss how companies are moving away from a metro-centric approach and focusing on regional markets by crafting culturally relevant campaigns, leveraging AI-driven consumer insights, and using social media to create deeper connections. The conversation delves into the role of digital platforms in shaping brand identities, the challenges of maintaining cultural sensitivity in communication, and how effective storytelling can drive business growth in these high-potential markets. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Hit play and let’s dive into the stories behind the brands shaping Bharat.

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あらすじ・解説

In this episode of Brand Ki Baat, Kritika Lalchandani (Founder & CEO, Apostrophe Communication) and Udita Bansal (Founder, TrueBrowns) break down how brands and agencies are shifting their strategies to engage with consumers beyond metro cities. They discuss how companies are moving away from a metro-centric approach and focusing on regional markets by crafting culturally relevant campaigns, leveraging AI-driven consumer insights, and using social media to create deeper connections. The conversation delves into the role of digital platforms in shaping brand identities, the challenges of maintaining cultural sensitivity in communication, and how effective storytelling can drive business growth in these high-potential markets. Get ready for segments like 90s to 20s (nostalgia meets now), What’s the Tea (industry gossip and hot takes), and a rapid-fire round that’s equal parts hilarious and inspiring. Brought to you by NewsReach, in partnership with VCCircle and produced by HT Smartcast, this is your go-to episode for all things branding—fun, informative, and unmissable! Hit play and let’s dive into the stories behind the brands shaping Bharat.

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