In Episode 4 of The Recruitment Marketing Report, host Alex—founder of Addictivity—dives into the strategies and tools you need to consistently attract high-quality candidates. Gone are the days when posting a vacancy on a job board was enough to fill your pipeline. Today’s top talent, especially passive candidates, requires a more structured, multi-channel approach.

This episode lays out the essentials of building a “candidate attraction system” that works 24/7, from developing in-depth candidate personas to creating a content engine that speaks directly to their needs, aspirations, and challenges. Discover why content pillars—like career advice, success stories, and employer branding—are key to engaging both active and passive talent, and learn how to deliver them via LinkedIn, Slack communities, Facebook groups, or even your own custom community.

Alex also explains how to use paid ads (on platforms like LinkedIn, Google, and YouTube) to widen your reach and bring more qualified professionals into your funnel. You’ll hear tips on retargeting visitors with fresh job alerts or resources, ensuring you capture the interest of those on the fence. Plus, find out how chatbots—integrated on your website or social channels—can pre-qualify candidates, answer FAQs, and direct them to a quick phone call or application form.

By the end of this episode, you’ll have a clear roadmap for attracting and nurturing top-tier talent—not just those actively job-hunting, but also the much larger pool of passive candidates. Whether you’re a specialised recruitment boutique or cover multiple industries, these proven tactics will help you build a proactive talent pipeline that’s ready whenever new roles appear.

Key Takeaways

• Why a repeatable, structured system is essential for consistent candidate flow
• How to create clear candidate personas and craft content pillars for ongoing engagement
• Strategies for community-building (e.g., LinkedIn or Facebook groups) to grow trust and interest
• Using paid ads for candidate resources and setting up retargeting for maximum visibility
• Leveraging chatbot funnels to pre-qualify, answer questions, and streamline applications

Next Steps

• Tune in for Episode 5, where Alex explores Sales Funnels for Recruitment Agencies—perfect for scaling your conversions and building robust relationships with both clients and candidates.