In today's episode of the Daily Mastermind, George Wright III delves into the second step of his four-step formula for building massive authority. He discusses leveraging mega trends like podcasting, magazines, and periodicals to create legacy content. The focus is on not just getting featured, but being featured frequently and predictably to build credibility and omnipresence. George emphasizes the importance of operating within one's unique talents and using legacy content for continued visibility. He provides insights on optimizing content with SEO and highlights successful examples like Grant Cardone's media features. The episode wraps up with a teaser for the next steps involving technology and marketing.

00:00 Introduction to Building Massive Authority

01:04 The Importance of Authority Marketing

01:38 Step Two: Building Authority

03:13 Leveraging Trends for Authority

04:30 Creating Legacy Content

05:03 Optimizing and Controlling the Narrative

05:53 Using Technology and Marketing

06:16 Real-Life Examples of Authority Building

You have Greatness inside you. I know you can Learn, Grow and Accomplish anything you put your mind toward. I appreciate you listening today.

George Wright III

CEO, The Evolution Group

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